Branding Planner

What is your name / title?

How long have you been around?

What do you do? What services do you provide?

What makes you unique or special in your eyes?

How many employees do yo have?

Are there any inspiring visuals / pieces of media associated with your organization / your project? URL's or zipped file uploads acceptable.

File upload for question above

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Where do you ideally see your organization / your project in 5 years time?

Who is your audience? What does your audience care about? What do they want?

What is the core message you want to convey to your audience with your brand? Provide any keywords you think may describe that.

How does your audience learn about your product, organization or service?

Do you currently have a website? If not, are you interested in one? If so, please provide a link:

Please show me the logos of your competitors, or logos related to yours that you admire in some way and why. Check out this website and link me to a few examples of logos you like: https://logopond.com/ If you’d like to cultivate a mood board if that’s more your style you can do that. I like to use pinterest but just sending me links to images you find wherever is fine as well.

If you have any files associated with the question above please zip and upload them here:

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Describe any ideas / concepts for you have in mind for your new brand. Even if they are vague I'm interested in hearing them.

Describe any ideas, images etc you definitely DON'T want associated with your brand.

What values would you like your brand to communicate?

Young / Mature

Feminine / Masculine

Luxury / Economical

Modern / Classic

Playful / Serious

Loud / Quiet

Simple / Complex

Subtle / Obvious

What name exactly should be on the logo?

What will be the tagline if any?

What is the time frame for your project? Do you have specific deadlines you need to meet? Let me know:

Outside of branding will you be needing anything else? Business cards, flyer design, illustrations, website, online shop etc?

Any other notes / ideas?

I appreciate that many clients do not wish to specify a budget in advance, but any information you are able to provide me with will help in creating the most cost effective proposal. Please feel free to include a range. (If we have already discussed pricing please disregard this box)